Founded in 2019 in the heart of Redding, California, By Didi Lea was born from a love of handmade artistry, retro roots, + the free-spirited energy of the coast. Each piece is thoughtfully designed + crafted by hand, blending nostalgic charm with a laid-back vibe that feels both timeless and refreshingly new.

Inspired by vintage styles, sun-drenched landscapes, and the beauty of natural materials, By Didi Lea brings you jewelry and goods that carry a story — of craftsmanship, creativity, and a deep love for the simple, meaningful things in life. Every bead, every stitch, + every design is a celebration of individuality, encouraging you to embrace your own unique spirit.

Whether you're chasing waves, wandering through farmers markets, or just soaking up the sunshine, By Didi Lea pieces are made to move with you — effortless, soulful, + always a little bit nostalgic.

Welcome to By Didi Lea. Handmade with heart, for the dreamers and the drifters.

xx

- didi